Brand tokens are branded crypto tokens that are distributed to loyal customers and organizations. These tokens are decentralized and secured by blockchain, using the same structure as common cryptos like Bitcoin and Ethereum.

Brand tokens create opportunities for brands to engage with their user communities in innovative ways and incentivize customers to actively participate in the brand ecosystem.

The benefits and functions of brand tokens vary greatly depending on the brand's goals and strategy. Some brands may use their tokens to strengthen customer loyalty by providing rewards or incentives to customers who use and interact with their products or services. These tokens can also be used to provide exclusive access to limited events or products that are only available to token holders.